Key Marvel comic artists helped design the suits, and in April, artist Alex Ross created a custom cover for Game Informer magazine. Playstation has also been making the most of its creative collaboration with Marvel. Jonah Jameson, as well as a list of bonus features and prizes as part of its ongoing Countdown to Launch program, in which the company aims to re-create online the excitement and anticipation of old-school, midnight line-ups for brick-and-mortar retail store releases. It brings a few elements together–from the game to our hardware side, to the Playstation store–so internally we’re working across all the marketing verticals to tell a story with this spot.”īeyond the spot, the brand has been pumping out game-related content, including peeks inside the game, narrated by characters like J. “It’ll be something brand new, something our fans haven’t seen before. “I can’t remember the last time we bought a 90-second spot, and it’s one of the most expensive media buys for a single spot we’ve ever done,” says Eric Lempel, Sony Playstation’s global head of marketing.

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